Clarity before tactics
Before recommending any tool or channel, I spend time understanding your business model, your ideal clients, and the gaps between where you are and where you want to be. Strategy without clarity is just activity.
About Chris
Digital Strategist for service-based SMEs
I help business owners develop and use a digital system and presence that actually generates qualified leads. With a background in web design and digital marketing spanning over a decade, I've seen what separates the businesses that grow from the ones that stagnate; it usually comes down to strategy, and whether a business owner can hand that over to someone who understands modern systems and workflows. Is that something you can do?
Based in Devon, my interest is to help local service business owners: tradespeople and specialists who are brilliant at what they do but aren't seeing it reflected in their enquiry pipeline.
My work is guided by the VALOR framework — a structured approach to building a digital presence that attracts the right clients, communicates your value clearly, and turns interest into revenue.
Work with meThe Framework
The VALOR Framework
VALOR is the structured approach I use with clients. It covers Visibility, Authority, Likability, Offer, and Retention. It ensures we're building something that works end-to-end, not just fixing isolated problems.
- Visibility
- Authority
- Likability
- Offer
- Retention
How I work
My Approach
Systems that compound
One-off campaigns rarely stick. I design digital systems — content, funnels, automations — that build momentum over time, so your marketing keeps working even when you step away.
Honest, direct communication
I work best with owners who want straight answers, not spin. I'll tell you what's working, what isn't, and what I'd do differently — because that's how we make real progress.
Ready to build something that works?
Let's have a conversation about your business and where you want to take it.