The challenge with this logo symbol and mark was to communicate a clear brand presence whilst telling a story of journey and destination. Through different iterations, I settled on using conventional map symbolism to communicate the plotting of the journey, as well as the arrival of the destination.
Journey before destination
The myNatureGuide logo consists of both the wordmark and the symbol, both with clear branding that is both unique and instantly recognisable and familiar.
Using the lower case 'm' in the 'my' of the wordmark personalises and warms the term whilst achieving a title feature to the 'Nature Guide' aspect of the business; balancing the tension of the business relying on two completely different audiences.
The symbol conveys journey and success, whilst forming the letter 'N', telling of the 'NatureGuide' title.
I really enjoyed pulling this logo design into a cohesive set of elements that work beautifully together, or separately.
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