Directory Search Website Build for Nature Guides

myNatureGuide was a brand new concept and business, requiring ground up branding and full website concept and build. The website was built to provide focus to the two key areas that were essential to the business. The first was to the nature enthusiasts themselves who would visit the advertised site and require immediate use of the directory. Surrounding the directory pages are the nature guide membership information and functional pages. myNatureGuide is a comprehensive website build providing three premium website functionalities: ecommerce, directory and membership.

Completed January 2026

Project Goal

Directory and Membership Website

myNatureGuide was a project simple in concept, yet technically ambitious. It required seamlessly blending three of web development’s most complex requirements: membership systems, e-commerce, and a directory platform.

The core business relies on two distinct user groups. For nature guides (the lifeblood of the platform) the membership onboarding and purchase flow had to be clear, quick, and completely friction-free. For nature enthusiasts seeking a guide, the site needed to deliver instant clarity, putting search and booking front and center.

The result is a platform powerful in its simplicity: a cohesive, branded environment built around smooth user journeys and high-converting calls to action for both audiences.

Directory Listing
Ecommerce Design
Membership Pages
Clear Customer Journey
Multi-audience website design
Branding and Messaging

Main Functionality

Front Facing Directory Listings

The main focus of myNatureGuide's website design was the directory listing itself, which needed to offer various facets to assist with specific filtering, while creating a simple and pleasant experience.

Pulling from the great design of Google itself, the home page is the listing itself, providing no more than a simple explanation of what can be searched for and to encourage immediate journey forwards.

For those who require more information, a simple set of two information panels are offered below the search feature, for each of the audience types for the website.

The key focus here: simple user journey.

Unique branding

Custom Branding and Icon Sets

From the logo to the site branding to this custom icon set, the website conveys its own message.

We really wanted myNatureGuide to be understood at a glance and so a custom icon set was created to convey the different categories of nature guide in a visual way. Once established, these icons make sense in all areas of the website, including the guide's profile, the information pages and the search directory results.

The key thing about going fully custom was that scalability would not be limited later on, if we were using an existing icon set; nor would we have to compromise on names or meanings for the categories.

Profile Pages

Key conversion pages for nature guides and advertising space

The profile pages were a key part of the design, which while looking feature rich and purposeful, needed to maintain the intended simplicity of the website.

The profile page is the reason that nature lovers are using the site, but also why nature guides are joining. In addition, it was necessary to add revenue generation, in the way of adverts sidebar, to the profile page without compromising the focus.

The page brings full focus to the nature guide, their bio and skill set, as well as experience and focus. The custom icon set is again in use and methods of contact are offered.

The advertising sidebar is discreetly positioned on the right hand side, as a non-intrusive, additional element on the page.

Easy purchase process

Ecommerce for membership purchase

The plan is for myNatureGuide's main revenue to come from the guides signing up for inclusion in the listings, making the guides the actual primary users of the site.

The system is a smooth use of Woocommerce, providing simple payment products that initiate access to a members area upon purchase.

Once all is finalised by the myNatureGuide team, the profile goes public and is added to the directory.

The outcome

A fantastic multi-function website build for a new startup

While myNatureGuide is created for two audiences and with the three most premium and complex website functionalities, I'm really pleased with the simple messaging, user-journey and experience of this website.

The user can never feel lost in the details or far from an intended call to action, regardless of why they are there. In addition, the information is categorised in such a way that no one is needing to filter through content that is not relevant to their needs.

myNatureGuide was a ground up website build for a new startup idea that has balanced perfectly to all requirements. I'm really pleased with the result and look forward to the team being ready to take it live.

More for my Nature Guide

Logo DesignA symbol of journey and destination

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