Insights
Practical digital strategy insights for service-based business owners.
Which CMS should you use with Astro? It comes as a surprise to many that Astro is even capable of providing a CMS which is why they stick with Wordpress, but the truth is that you have many options. Here, we take a look at those and decide what suits your project.
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Moving to Astro from Wordpress is daunting for many reasons, but the big battle is really about doing for yourself what plugins were doing for you. A big concern is the technicality of SEO code: how to implement it and make it work for your website
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If you had told me back in December 2025 that I’d be developing commercial software apps for business and web development, I’d have been skeptical. It certainly wasn't on my list of New Year's resolutions.
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If you have a donkey, will you carry your own bags? No? So...why not use AI? Still..you should be able to pick the bags up if you need.
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When all is said and done, the cleanest, most modern, most secure, more affordable, most professionally constructed -and most versatile- website solution for local businesses is an Astro website. I've converted all of my own websites to that setup (some still works in progress), and I would not offer clients what I feel is a second best solution.
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Understanding how to optimise for AI Search and AI Recommendation is the holy grail of 2026; and in this article I’m going to share what you need to focus on to get ChatGPT and Gemini to love your business...and tell others about it.
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Youtube demonetisation campaigns happen on occasion and -understandably- creators get pretty shaken. However, in probably the biggest shake up in a decade, you might have seen the latest reports that Youtube deleted and demonetised a huge number of accounts in the last few weeks. This h
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Lead generation for trades is essential. If one part of the system isn’t working, you’re losing thousands of pounds over a year.
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Optimising for AI Search is not about optimising just for "AI", it's about optimising for the systems that provide specific AI platforms with their training and live search data. This is the key takeaway I got after running an experiment with Claude, ChatGPT and Gemini.
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Everyone's panicking that AI will kill blogs. I know, I know. You've seen the headlines. "AI Overviews are replacing organic results!" "ChatGPT is making content obsolete!" "The blog is dead!"
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Cutting to the chase: every small business should have its own website. Whether you're a local trade service, a town-based jewellery shop, a freelance hairdresser, accounting company or you're selling handmade bracelets, locally; the small business website is an essential for tho
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Your website should be your best employee, playing a direct role in decreasing your workload and increasing your revenue; however, as a web designer for local business, I often see websites that are pretty much just an expensive ‘digital business card’. There’s no decent ROI on t
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Ensuring your business has a strong online presence in 2025 is not an option, it’s a necessity. With the UK Budget of 2024 slamming small businesses with higher costs, there is ton of pressure to minimise expenses while increasing profits; the answer to that is the almighty busin
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Traditional marketing funnels were designed for a world that no longer exists. They assume linear customer journeys, limited information access, and straightforward decision-making processes. But today's buyers don't move neatly from awareness to consideration to purchase. They j
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Lead generation isn't one-size-fits-all. While fundamental principles remain consistent across industries, the tactics, channels, and messaging that work for a plumbing business are vastly different from what works for a real estate agent or professional services firm.
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Lead generation strategies for small business are the lifeblood of sustainable growth. Without a steady stream of potential customers entering your sales pipeline, growth stalls and revenue plateaus. Yet many small businesses struggle to generate leads consistently, often because
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Obtaining leads for your business is obviously an essential component to the wellbeing of your business; without customers, your business goes under. Across the board, those advising on best business tactics state that a highest percentage of effort, time and resources should be
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Digital strategy for small business is often non-existent because the small business considers it as a big spend that only the bigger companies can invest in. From my perspective, it's most important for small businesses, because they need to make the most of a marketing budget a
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Would you set off on a challenging mountain hike without a map, compass, or planned route?
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If you’ve been wondering how to grow your business online , but feel like your digital presence isn’t pulling its weight, you’re not alone.
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