Web Design

Local furniture maker and artist website design

Kirsty now has a fully capable online shop where customers can browse through multiple categories of products and apply high customisation to each of them. The result is that the time spent on general enquiries on social media messaging is drastically reduced, as potential customers can view colour swatches and pattern images of all those various options. Added to this, Kirsty receives a full design brief when this comes through to her as an order.

Completed April 2024Visit site ↗
HigglePiggle Local Ecommerce Business Website Build

HigglePiggle Journey

Project Summary

HigglePiggle is a Highlands-based boutique brand creating handcrafted, bespoke children’s furniture, bedroom decor, and personalised apparel. Because every item is handmade to order with an extensive range of customisations—from color palettes and fabric choices to custom name engravings and theme details—the business faced a major operational bottleneck.

The goal of this project was twofold: elevate the visual identity to reflect the handcrafted charm of the products, and design a frictionless, high-converting customer journey that eliminates "ordering overwhelm" for both the customer and the owner.

  • Reduced order tasks
  • Optimised Information Architecture
  • Customer Journey Focus
  • Branded Web Design
  • Ecommerce Business Website

The challenge

Overcoming "Ordering Overwhelm"

Before the revamp, managing incoming custom orders required an immense amount of manual administrative work.

  • Extremely Diverse Catalog: A broad product range spanning heavy-timber toy boxes, wall hangings, and personalised kids' activewear.
  • Complex Product Options: Each product comes with dozens of decisions—paint finishes, specific colour swatches, safety considerations, fonts, fabrics, and custom art themes.
  • Administrative Friction: Potential buyers were required to exchange back-and-forth messages, review manually sent colour palettes, and double-check safety specifications via email before an order could even be placed.

This process created decision fatigue for buyers and tied up the business owner in endless customer support cycles rather than handcrafting products.

Wide HigglePiggle Product Range

Visual Design

Branding & Visual Identity Refinement

While early concepts existed—including a preliminary pig's head mark—the visual branding lacked cohesion and failed to capture the premium, whimsical quality of the physical items.

  • Refining the Identity: We took the raw concepts and refined the line-work, typography, and color scheme into a polished, cohesive brand system.
  • Leaning into Whimsical Charm: Incorporated subtle, playful elements that appeal directly to parents and gift-buyers looking for magical children’s room decor.
  • Brand Consistency: Established a unified aesthetic across product pages, customisation forms, and informational resources, creating an immediate sense of trust and quality.
Branded web design for HigglePiggle

Solution Focused

Web Design For Customiser Solution

The core objective of the website redesign was to compress a multi-step design consultation into a single, beautifully simple product page interface.

A. Guided Customer Exploration

  • High-Impact Visuals & Charm: The catalog is structured to let buyers browse by category or popular themes (e.g., Jungle, Transport, Nautical, Hearts), giving them an immediate visual starting point closest to their vision.
  • Scannable Information Hierarchy: Surrounding informational pages—such as detailed Design Guides and Colour Guides—allow customers to explore options at their own pace without feeling rushed.

B. The All-in-One Product Page Form

Rather than overwhelming buyers with long, intimidating text forms or sending them off-site for options, we engineered an intuitive, visually rich option builder directly on the product page:

  1. Visual Swatches & Selections: Integrated colour palettes, fabric types, and style options cleanly into compact, interactive selectors.
  2. Transparent Specifications: Clear inputs for custom text, names, and bespoke requests, ensuring all requirements are captured upfront.
  3. Safety & Material Transparency: Embedded details regarding non-toxic child-safe paints, fabric compositions, and soft-close safety hinges right where the customer makes their decisions.
Product Options for customisable products in the web design

Complex Ecommerce Build

Full-Fledged E-Commerce Infrastructure

To support a seamlessly functioning online store, we built out robust operational and background pages to handle logistics transparently:

  • E-Commerce Logistics: Fully integrated checkout handling tiered delivery charges based on item size and weight (from lightweight apparel to heavy timber high-back toy boxes).
  • Trust & Compliance: Clear, easily accessible pages for Terms & Conditions, Delivery Reports, Safety Guidelines, and FAQs to answer buyer objections before checkout.
Ecommerce Web Design

Outcome

Results & Impact

Instead of endless inbox enquiries and manual resource-sharing, full, ready-to-build orders land straight in the business inbox with every specification documented.

What used to feel like writing an essay now feels like a fun, guided customisation process for parents and gift shoppers.Elevated HigglePiggle from a message-to-order craft business into a seamless, high-end e-commerce brand operating across the UK.

  • Eliminated Manual Back-and-Forth
  • Reduced Ordering Overwhelm
  • Professional Brand Authority

More for HigglePIggle

higglepiggle logoLogo DesignA symbol and wordmark logo for local business
See the full HigglePIggle story →

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